ROYCE’ Chocolate


Yes, it tastes as good as it looks. Salty and crunchy potato chips and rich milk chocolate ($17).


Chocolate covered wafers with hazelnut cream ($17). Individually wrapped, which leaves behind evidence of how many you’ve had in one sitting.


ROYCE’ Chocolate opened their first shop in Midtown recently and after getting a taste of their chocolates, I headed up there as soon as I could. The owner of Lady M Confections opened up this shop in the US (it’s a Japanese chocolate company) and there are plans to open up two more in Manhattan.


It’s a tiny shop with shelves filled with chocolate treats. They have samples so you can give some a try before buying.


Everything is nicely packaged and all chocolates are on display so you know what’s inside each box.


Nama chocolates, melt-in-your-mouth rectangular truffles, are their most popular and they come in a variety of flavors. They’re kept in a refrigerated case.

I wanted two of everything and it took me a while to narrow it down to the chips and the wafers. Both were excellent and gone within two days of purchase. I’ll be going back to try the rest.

LOCATION: ROYCE’ Chocolate | 509 Madison Ave. btw 52nd St. & 53rd St. | New York, NY 10022 | 646.590.0650


  • 4 years ago

    Oooh..I work on 54th and 3rd…I can't wait to walk over there one lunchtime. I better each lunch first or I will buy a lot of chocolate!

  • Michele
    4 years ago

    My daughter just told me she "needs" the wafers. I guess we're going one day!

  • Jee (Oh, How Civilized)
    4 years ago

    Hi Winnie, ha, yes, it's a VERY GOOD idea to go there AFTER lunch.

    Hi Michele, your daughter is right, she does NEED those wafers.

  • notesontea
    4 years ago

    Chips & chocolate — that is over the top! Will one of the two remaining locations in Manhattan be in Noho? One can dream…

  • Jee (Oh, How Civilized)
    4 years ago

    Hi notesontea, the chips and chocolate is really quite good. The other two locations are at Bryant Park and on Bleecker Street.

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